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Electra Hotels & Resorts Supports Pink October and the Fight Against Breast Cancer

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This October, Electra Hotels & Resorts proudly joins the global effort to raise awareness for breast cancer through various actions that demonstrate our commitment to this important cause.

As part of our continuous dedication to social responsibility, we have taken meaningful steps to support Pink October and stand in solidarity with those affected by breast cancer:

Sponsorship of Alma Zois
We contributed as a sponsor with a donation to the Panhellenic Association of Women with Breast Cancer, Alma Zois, for their Greece Race for the Cure 2024 initiative. This sponsorship helps provide vital resources to the cause.

Group Participation in Greece Race for the Cure 2024
Our team proudly participated in this year’s Greece Race for the Cure, a powerful event dedicated to raising awareness and funds for breast cancer research and support services. Together, we walked and ran to support this cause and spread the message of early detection and prevention.

Donation for Pink Ribbons
To further show our solidarity, we made a donation to Alma Zois for pink ribbons that our female participants wore during Pink October. These ribbons symbolize hope, strength, and unity in the fight against breast cancer.

In addition to our direct contributions, we’ve undertaken a series of actions across our hotels to further increase awareness:

Pink-themed treats at our Roof Garden Restaurants
Throughout the month of October, our Roof Garden Restaurants across Electra Hotels are offering pink candy, symbolizing sweetness and support for the cause.

Pink Lighting at Electra Metropolis
The outdoor pool at Electra Metropolis Athens is bathed in pink light, serving as a visual reminder of the importance of breast cancer awareness and early detection.

Through these initiatives, we aim to inspire and raise awareness, while contributing to the global efforts being made to combat breast cancer. Electra Hotels & Resorts remains committed to supporting causes that impact the health and well-being of our communities.

Together, we can make a difference.

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